Introduction to REFOCUS

Using the Guidebook

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The REFOCUS Guidebook is very practical in nature and delivers a detailed, step-by-step method for building and implementing a transformational sustainability program that can be applied within organizations of most any type, geography, industry or sector.

This guide book is not:

  • A sustainability report.
  • A scientific process or proof.
  • A prescriptive step-by-step process that can be applied the same way in all situations.

The Guidebook will help you focus on the elements that are most important to the effectiveness of a sustainability program, which are often missing or not adequately addressed. To be used successfully, it requires trust in the possibility that sustainability can actually enhance performance.

Although we do believe all of the details and steps herein are important, they don’t need to be followed to a tee. Simply adopting a sincere commitment to following the lessons of the Guidebook will reliably increase a sustainability program’s potential impact and trajectory. 

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